The other night my hubby and I found ourselves watching a movie called Midnight In Paris. I have to say the only thing that got me through was the amazing costuming that portrayed the 20's beautifully. I wanted to jump into the TV screen, slip on a flapper dress and dance the night away.

This movie brought back so many memories to the days I studied the fabulous era at Blanche Macdonald. I was always fascinated with the women, clothing and way of life. I was especially fascinated with Coco Chanel (still am).

It's that time of year where the fashion world reveals the top trends & colors for Spring 2012. The homepage of style.com featured 6 main trends today that are to die for. My favourite of course was Deco Echoes! A throw back to the roaring 20's of Art Deco & Flapper Dresses.

After all the bubbly, tasty food and giggles with family & friends the January blues are about to set in. The days are feeling shorter, the snow is falling and the chill is beginning to set in. In the fashion industry we are now looking towards Spring/Summer collections. It was an exciting day when Pantone announced the number one color of the season, Tangerine Tango. The sunshine isn't far away and the first thing we'll be wearing is something bright & something tangerine!

Hermes Birkin....Stunning

Rachel Zoe former Styling Assistant Brad Goreski rocking a full Tangerine Suit

As everyone knows the JETS are kind of a big deal here in Winnipeg. We are so lucky to welcome the NHL back to a city that has missed it immensely. We've had the amazing privilege of getting to know some of the ladies who are apart of the JETS.

We've been meaning to post this great article about the ladies and how there settling in to Winnipeg. We are so grateful for their nice shout out to MAD at the end of the article. It's been so great getting to know these amazing ladies.

Welcome to Winnipeg!!

Co-pilots ready for takeoff

" There Must Be Something In The Water"

We have been anxiously awaiting the arrival of this incredible coffee table book. On Thursday evening the book came straight from the printer to our shelves!!

We are so incredibly proud of the creator of this book, Barry St Louis. Not only is he a close friend of the ladies here at MAD but he is one talented photographer. It's hard to describe how amazing this piece really is but were going to do our very best. You might have to come by and peak at it in person.

For 6 years Barry has been drumming up this incredible idea to photograph a small part of the amazing natural beauty that is here in Winnipeg. In many conversations with people from BC to Ontario Barry noticed that everyone agreed that Winnipeg just seems to have the most beautiful women. We happen to agree with him. We see so many ladies on a daily basis and everyone is gorgeous in their own way. This book is full of pages upon pages of gorgeous manitoba beauty. We love the concept of the book and we love the cause of the book. With every book purchased $5 is donated to Breast Cancer.

Stop by the store to purchase your copy....you may see some familiar faces!

$59.99

MAD SHOOT

This past Sunday we spent the morning doing a photo shoot for our up coming ad in Weddings in Winnipeg. We are so excited about the finished product but want to keep that a secret until the issue is launched in January.

Here is a little sneak peek at our gorgeous model, clothes and talented photographer.

Thank you ladies, you were amazing!

Photographer: Tracey Falk

Model: Kelly Riediger

Hair: Hair Design by Doreen

The selection process.....

After searching through an entire showroom full of gorgeous clothes we pick our favourites. This process can sometimes consist of a few edits to make sure the pieces are just right!

This is from one of our favourite lines.....COLLECTIVE CONCEPTS

Shopped till we dropped.....

This past week we spent 3 days shopping in LA for our HOLIDAY collection. What we haven't shared is that we were also shopping for MAD ONLINE. This is such an exciting new venture that we've been drumming up for quite some time now. We are excited to announce that the launch of MAD online should take place on December 1st, 2011 (if all goes to plan).

This has been quite the journey to this point and we know that it's all just the beginning of new & great things. We would like to invite you along for the adventures that are taking place in the next little while. We will be posting photos and sharing stories as we go along.

We hope you enjoy!