The selection process.....

After searching through an entire showroom full of gorgeous clothes we pick our favourites. This process can sometimes consist of a few edits to make sure the pieces are just right!

This is from one of our favourite lines.....COLLECTIVE CONCEPTS
Shopped till we dropped.....

This past week we spent 3 days shopping in LA for our HOLIDAY collection. What we haven't shared is that we were also shopping for MAD ONLINE. This is such an exciting new venture that we've been drumming up for quite some time now. We are excited to announce that the launch of MAD online should take place on December 1st, 2011 (if all goes to plan).

This has been quite the journey to this point and we know that it's all just the beginning of new & great things. We would like to invite you along for the adventures that are taking place in the next little while. We will be posting photos and sharing stories as we go along.

We hope you enjoy!